Course Overview | 101 – Introduction To Social Analytics
This course will help you build the basic foundations for later deep-diving into the depths of social listening and analytics.
This introductory course is for anyone who is looking to get a solid foundation in social listening and how it’s shaping businesses of today. In addition to getting skilled on navigating the features and capabilities of a social listening tool, the course will also share insights on what entails in the life of a social analyst – all the way from objective setting to insights generation.
You will be provided with a Certificate of Participation at the end of this course.
Full course content will be available from 20 January 2021, 2PM SGT onwards
Consultation: 21 January 2021 – 26 January 2021
Assignment Deadline: 27 January 2021
Certification: by 2 February 2021
About the Course Guidance Experts
Prerna Pant | General Manager
Prerna has over 15 years experience in social media strategy, and has worked in roles that span brand, agency and product. She has run training programmes and strategy workshops for C-suite, government and universities and is a well-respected figure in the Digital community in Singapore and APAC.
Jillian Chi | Insights Manager
Jillian has extensive experience in market research and a major in Psychology. She has brought out actionable insights from social data for multiple government agencies and brands as Nikon, Glico, and Twitter. In addition to speaking in industry specific webinars, she has also run tutorials on social listening for undergraduates at Nanyang Technological University, Singapore.