Course Overview | 101 – Introduction To Social Analytics
This course will help you build the basic foundations for later deep-diving into the depths of social listening and analytics.
This introductory course is for anyone who is looking to get a solid foundation in social listening and how it’s shaping businesses of today. In addition to getting skilled on navigating the features and capabilities of a social listening tool, the course will also share insights on what entails in the life of a social analyst – all the way from objective setting to insights generation.
You will be provided with a Certificate of Participation at the end of this course.
Ground Rules Credentials
101.1 Introduction to Social Analytics
Social Analytics – An Overview
Social Monitoring vs Social Listening
Why is Social Listening Important?
How Do Social Listening Tools Work?
Choosing a Social Listening Tool
101.2 Introduction to 20/Twenty
Platform demo & Quiz
101.3 Social Listening in Action
Qualitative Deep Dive
Next Intake : Cohort 3
Full course content will be available from 01 March 2021, 2PM SGT onwards