This course will help you build the basic foundations for later deep-diving into the depths of social listening and analytics.
This introductory course is for anyone who is looking to get a solid foundation in social listening and how it’s shaping businesses of today. In addition to getting skilled on navigating the features and capabilities of a social listening tool, the course will also share insights on what entails in the life of a social analyst – all the way from objective setting to insights generation.
You will be provided with a Certificate of Participation at the end of this course.
• Full course content including videos, assignments and course feedback will be available from 28 June 2021, 2PM SGT onwards
• Students subscribing to other courses (i.e. 201, 301) are required to complete an assessment based on this introductory course before starting on the course session