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Description

Course Overview | 301 – Data Analysis And Insights Generation

For those who are looking to venture into serious social data analytics – this course is made for you. From objective identification to visualisation of results, learn how you can perform quantitative and qualitative analysis to get actionable insights for your organisation.

You will be provided with a Certificate of Participation at the end of this course.

Detailed Course Outline

301.1 Overview of A-Z in Social Analytics

301.2 Quantitative Analysis: Social Data Metrics 

  1. Common Metrics From Social Listening
    • Conversation Analysis
    • User Analysis
    • Channel Analysis
    • Competitive Analysis
    • Influencer Analysis
    • Sentiment Analysis
  2. External Metrics to Complement Social Data
    • Search Analysis
    • Integrating External Metrics with Social Analysis

301.3 Qualitative Analysis: Social Data Dimensions

  1. Common Methodology From Social Listening
    • Conversation Themes
    • User Segmentation
  2. Deep-Diving into Qualitative Data Click To Preview

301.4 Insights Generation: Making Sense of Quantitative and Qualitative Analysis

  1. WHO: Understanding your audience and their persona, as well as influential figures in the space. 
  2. WHAT: Breaking down the key conversation themes across different segments and its sentiments. 
  3. WHEN: Identifying specific time of interest – be it by the hour, day, month, or quarter.
  4. WHERE: Locating the buzz behind social conversations both digitally and geographically.
  5. WHY: Uncovering the triggers, barriers, and motivations, behind the decision and the cultural context that influences it.

301.5 Tips and Tricks for Social Reporting 

  1. Charting Guide 
    • Showing Relationship
    • Making Comparisons
    • Displaying Composition
    • Overview of Distribution 
  2. Data Visualization for Social Analysis
    • Flow and Storytelling 
    • Integrating Charts and Verbatim

Next Intake

  • Live Session: 05 April 2021 (2PM – 5PM SGT)
  • Consultation: 06 April 2021 – 11 April 2021
  • Assignment Deadline: 12 April 2021
  • Certification: by 18 April 2021

 

Take This Course S$ 97.00
Login to take this course

Course Guidance Experts

Jillian Chi
Insights Manager
Kei Obusan
Insights and Innovation

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