Course Overview

This course will cover the following subjects & material (Material will be provided) – 

• 301.1 Research Process
• 301.2 Quantitative Analysis
• 301.3 Qualitative Analysis
• 301.4 Insights Generation
• 301.5 Reporting and Data Visualization

For those who are looking to venture into serious social data analytics – this course is made for you. From objective identification to visualisation of results, learn how you can perform quantitative and qualitative analysis to get actionable insights for your organisation.

You will be provided with a Certificate of Participation at the end of this course.

Next Intake

• Live Session: 2 December 2020
• Consultation: 3 December 2020 – 8 December 2020
• Assignment Deadline: 9 December 2020
• Certification: by 15 December 2020

About the Course Guidance Experts

Kei Obusan | Insights and Innovation

Kei has worked in the digital analytics and consumer insights space for the past eight years for agencies, brands and consultancies like CapGemini (Unilever), McCann, and Havas. She was an instructor in the Certified Digital Marketer Program in the Philippines and has also talked about social media analytics in the University of the Philippines’ College of Business Administration. 

Jillian Chi | Insights Manager

Jillian has extensive experience in market research and a major in Psychology. She has brought out actionable insights from social data for multiple government agencies and brands as Nikon, Glico, and Twitter. In addition to speaking in industry specific webinars, she has also run tutorials on social listening for undergraduates at Nanyang Technological University, Singapore.