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Course Overview | 301 – Data Analysis And Insights Generation
For those who are looking to venture into serious social data analytics – this course is made for you. From objective identification to visualisation of results, learn how you can perform quantitative and qualitative analysis to get actionable insights for your organisation.
You will be provided with a Certificate of Participation at the end of this course.
Detailed Course Outline
301.1 Overview of A-Z in Social Analytics
301.2 Quantitative Analysis: Social Data Metrics
- Common Metrics From Social Listening
- Conversation Analysis
- User Analysis
- Channel Analysis
- Competitive Analysis
- Influencer Analysis
- Sentiment Analysis
- External Metrics to Complement Social Data
- Search Analysis
- Integrating External Metrics with Social Analysis
301.3 Qualitative Analysis: Social Data Dimensions
- Common Methodology From Social Listening
- Conversation Themes
- User Segmentation
- Deep-Diving into Qualitative Data Click To Preview
301.4 Insights Generation: Making Sense of Quantitative and Qualitative Analysis
- WHO: Understanding your audience and their persona, as well as influential figures in the space.
- WHAT: Breaking down the key conversation themes across different segments and its sentiments.
- WHEN: Identifying specific time of interest – be it by the hour, day, month, or quarter.
- WHERE: Locating the buzz behind social conversations both digitally and geographically.
- WHY: Uncovering the triggers, barriers, and motivations, behind the decision and the cultural context that influences it.
301.5 Tips and Tricks for Social Reporting
- Charting Guide
- Showing Relationship
- Making Comparisons
- Displaying Composition
- Overview of Distribution
- Data Visualization for Social Analysis
- Flow and Storytelling
- Integrating Charts and Verbatim
Next Intake
- Live Session: 17 February 2021 (2PM – 5PM SGT)
- Consultation: 18 February 2021 – 23 February 2021
- Assignment Deadline: 24 February 2021
- Certification: by 2 March 2021
About the Course Guidance Experts
Kei Obusan | Insights and Innovation
Kei has worked in the digital analytics and consumer insights space for the past eight years for agencies, brands and consultancies like CapGemini (Unilever), McCann, and Havas. She was an instructor in the Certified Digital Marketer Program in the Philippines and has also talked about social media analytics in the University of the Philippines’ College of Business Administration.
Jillian Chi | Insights Manager
Jillian has extensive experience in market research and a major in Psychology. She has brought out actionable insights from social data for multiple government agencies and brands as Nikon, Glico, and Twitter. In addition to speaking in industry specific webinars, she has also run tutorials on social listening for undergraduates at Nanyang Technological University, Singapore.