301.2 Quantitative Analysis: Social Data Metrics 

1. Common Metrics From Social Listening
   • Conversation Analysis
   • User Analysis
   • Channel Analysis
   • Competitive Analysis
   • Influencer Analysis
   • Sentiment Analysis
2. External Metrics to Complement Social Data
   • Search Analysis
   • Integrating External Metrics with Social Analysis

301.3 Qualitative Analysis: Social Data Dimensions

1. Common Methodology From Social Listening
   • Conversation Themes
   • User Segmentation
2. Deep-Diving into Qualitative Data Click To Preview

301.4 Insights Generation: Making Sense of Quantitative and Qualitative Analysis

1. WHO: Understanding your audience and their persona, as well as influential figures in the space. 
2. WHAT: Breaking down the key conversation themes across different segments and its sentiments. 
3. WHEN: Identifying specific time of interest – be it by the hour, day, month, or quarter.
4. WHERE: Locating the buzz behind social conversations both digitally and geographically.
5. WHY: Uncovering the triggers, barriers, and motivations, behind the decision and the cultural context that influences it.

301.5 Tips and Tricks for Social Reporting 

1. Charting Guide 
   • Showing Relationship
   • Making Comparisons
   • Displaying Composition
   • Overview of Distribution 
2. Data Visualization for Social Analysis
   • Flow and Storytelling 
   • Integrating Charts and Verbatim