Course Overview

This course will cover the following subjects & material (Material will be provided)

• 201.1 Introduction to Booleans
• 201.2 Keyword Research
• 201.3 Boolean Configuration
• 201.4 Boolean Optimisation

Once you understand the workings of social listening, you are now ready to learn more about the behind-the-scenes on how the platform comes to life. Get insights into how you can research on your topic of interest, configure relevant booleans and optimise it to ensure the efficacy of social listening and monitoring.

You will be provided with a Certificate of Participation at the end of this course.

Next Intake

• Live Session: 18 November 2020
• Consultation: 19 November 2020 – 24 November 2020
• Assignment Deadline: 25 November 2020
• Certification: by 1 December 2020

About the Course Guidance Experts

Kei Obusan | Insights and Innovation

Kei has worked in the digital analytics and consumer insights space for the past eight years for agencies, brands and consultancies like CapGemini (Unilever), McCann, and Havas. She was an instructor in the Certified Digital Marketer Program in the Philippines and has also talked about social media analytics in the University of the Philippines’ College of Business Administration. 

Natasha D’Cruz | Senior Client Success and Insights Executive

Natasha is an experienced digital marketer who has worked with non-profits and nutritional brands to bring digital and offline campaigns to life. As an account manager, Natasha regularly conducts training sessions with clients to provide them with a quantitative and qualitative understanding of social listening.