Course Overview | 201 – Boolean Mastery

Once you understand the workings of social listening, you are now ready to learn more about the behind-the-scenes on how the platform comes to life. Get insights into how you can research on your topic of interest, configure relevant booleans and optimise it to ensure the efficacy of social listening and monitoring.

You will be provided with a Certificate of Participation at the end of this course.

Detailed Course Outline

201.1 Introduction to Booleans View Lesson

1. Booleans: An Overview Click To Preview
2. Key Components of A Boolean Click To Preview

201.2 Boolean Preparation Process View Lesson

1. Research
   • Desk Research Click To Preview
   • Google Search Trends
2. Writing the Boolean
   • Tools of the Trade
   • Creating Display Topics in 20/Twenty
3. Optimization
   1. Identifying Irrelevant Keywords
   2. Applying Exclusions
   3. Tightening Boolean Queries

201.3 Preparing Booleans for Different use Cases View Lesson

1. Crisis Monitoring
2. Campaign and Brand Tracking
3. Consumer and Audience Insights
4. Industry and Market Trendspotting

Next Intake

• Live Session: 15 March 2021 (2PM – 5PM SGT)
• Consultation: 16 March 2021 – 21 March 2021
• Assignment Deadline: 22 March 2021
• Certification: by 28 March 2021