Related Courses
S$ 157.00
S$ 47.00
S$ 97.00
S$ 77.00
Course Overview | 201 – Boolean Mastery
Once you understand the workings of social listening, you are now ready to learn more about the behind-the-scenes on how the platform comes to life. Get insights into how you can research on your topic of interest, configure relevant booleans and optimise it to ensure the efficacy of social listening and monitoring.
You will be provided with a Certificate of Participation at the end of this course.
Detailed Course Outline
201.1 Introduction to Booleans
- Booleans: An Overview Click To Preview
- Key Components of A Boolean Click To Preview
201.2 Boolean Preparation Process
- Research
- Desk Research Click To Preview
- Google Search Trends/Keyword Planner
- Writing the Boolean
- Tools of the Trade
- Creating Display Topics in 20/Twenty
- Polishing/ Trial-and-Error Search
- Preparing Booleans for Different Use Cases
- Crisis Management and Prevention
- Brand Content and Influencer Opportunities
- Campaign, Brand, and Competitive Tracking
- Consumer and Audience Insights
- Industry and Market Trendspotting
201.3 Boolean Optimisation
- Identifying Irrelevant Keywords
- Applying Exclusions
- Tightening Boolean Queries
Next Intake
- Live Session: 3 February 2021 (2PM – 5PM SGT)
- Consultation: 4 February 2021 – 9 February 2021
- Assignment Deadline: 10 February 2021
- Certification: by 16 February 2021
About the Course Guidance Experts
Kei Obusan | Insights and Innovation
Kei has worked in the digital analytics and consumer insights space for the past eight years for agencies, brands and consultancies like CapGemini (Unilever), McCann, and Havas. She was an instructor in the Certified Digital Marketer Program in the Philippines and has also talked about social media analytics in the University of the Philippines’ College of Business Administration.
Natasha D’Cruz | Senior Client Success and Insights Executive
Natasha is an experienced digital marketer who has worked with non-profits and nutritional brands to bring digital and offline campaigns to life. As an account manager, Natasha regularly conducts training sessions with clients to provide them with a quantitative and qualitative understanding of social listening.